Our Team Blog

Boxee gets a $6M catalyst

We are happy to announce that Boxee closed a $6M round of financing led by Boston-based General Catalyst with participation by prior investors Spark Capital and Union Square Ventures. Neil Sequeira from General Catalyst will join our board.

We closed our Series A late last year, but given the momentum and opportunities we’ve seen over the past few months, we thought it made sense to bring in a new partner and additional funds.

General Catalyst brings more than just money to the table. We wanted a partner to help us as we strengthen our relationships with big media and cable companies. As we learned (the hard way), it is a complicated world.. Neil and General Catalyst as a firm have years of experience, deep understanding, and extensive network in these industries, and we are looking forward to working together with them.

Going forward we plan to focus on:

  • Improving the product – We are working on the Beta release (due later this fall), but also looking beyond Beta and into the roadmap of 2010. The idea is to have a healthy mix of development driven by user feedback (which is the essence of the upcoming Beta) and innovation that comes from within Boxee.
  • Adding more content – We believe Boxee can be a great partner for independent content producers as well as big media companies. We will try to bring more TV Shows, Web Shows and Movies from ad-based, subscription-based and a la carte type services.
  • Attracting more developers – While we have an App Store on Boxee, we know it needs some love. For Developers, we know it needs to be easier to develop and monetize apps. For users, we’re going to make it easier to find apps on Boxee. Last but not least we’re going to extend the APIs so everyone can do more with Boxee.
  • Bringing Boxee into devices – Boxee today is mostly serving a tech-savvy audience – those who feel comfortable connecting a computer to a TV. To make Boxee more accessible for a mainstream consumer it’s important for us to get Boxee embedded into connected TVs and Blu-Ray players, game consoles and set-top boxes. We’re already talking to device makers to ensure Boxee works on a variety of platforms for 2010.

We are really excited about the future and glad to have General Catalyst and Neil as part of the team.

August 12, 2009 at 9:59 am

130 Responses to “Boxee gets a $6M catalyst”

  1. Michael A. says:

    I don’t know if that’s enough money to make it even half as good looking as Plex, but I it’s a start.

    Sorry for the snarkiness. I couldn’t resist. Functionally though, the content I most want is the content I own, so Plex (http://plexapp.com) still gets the majority of my attention since it lets me browse my own movies and TV shows and it makes them look stunning too.

    • Joel Goodman says:

      I agree. I thought boxee was awesome looking until I discovered the Plex UI… I think the boxee UI could be rethought. Everything else is outstanding on the platform.

    • avner ronen says:

      we realize local content is important for users, but clearly our focus has been the cloud. going forward we’ll try to get better at both.

      we’re going to work on the sex appeal of the UI. need to find the balance between good looks, wow effect and usability.

      • Michael A. says:

        Wow. I felt seriously guilty for starting the reactions off on a negative note, but it seems like the conversation has really taken things in a constructive direction.

        I really am happy for Boxee getting funding; this is really unique and exciting for an app to be well funded and yet so community-driven. I don’t use Boxee regularly for many reasons, some of which I mentioned before, but I will definitely continue to reevaluate it as the developers put all this funding to good use.

        One killer feature that I think would really change things is DVR-type recording capabilities for live streams. Going from my cable company’s set-top box to internet streaming feels like a step backward in that I cannot pause, rewind and schedule recordings. This is offset by the fact that many online streams are archived and made available for download/rewatching later, but that still doesn’t cover the live pause/rewind/catch up features.

        • avner ronen says:

          hey no problem. constructive criticism is always good.

          for most Internet streams you can pause, ffwd, rewind, but not as smoothly as you can with a local copy (though the new Netflix player does a pretty good job at it).

          recording content opens up a can of worms, which we’d rather avoid at this stage..

          in many ways digital is a step back (e.g. VoIP, music stream quality, video stream quality), but it compensates by being free & open. over time the Internet playback will become better, the users will pay for lots of stuff, but the freedom will still rule :)

          • Dave says:

            Love it, great news.

            Now, for the love of god, make us a set top unit and do whatever you have to with Hulu to get a legit client! I would buy a BoxxeeBox in a heartbeat!

    • watzen says:

      Bah, plex ui… plex doesn’t have a ui, they just borrowed the skin mediastream.

      • Sonic says:

        Yeah, people need to recognize that mediastream was created for, and intended to be used for XBMC.
        Plex is barely different than XBMC, at least boxee knows what direction they want to go in (and they tailor-made an original interface for boxee). After all this time what has Plex done that is original? Even their logo looks a LOT like the ‘Flex Fuel’ logo on the back of some cars.
        F*cking rip-off ass hats!

        Oh yeah, 6 million to boxee AND partners. NICE ONE DEVS!!!!!

        • Russ says:

          What keeps me with Plex is the fact that there is legit Harmony support… I can program it so stop, ff, rewind, etc. works just like a real devise. Using the Apple Remote with Boxee feels like a step backward… plus as stated the Boxee UI could look better… I use the Aeon skin with Plex and it looks and functions PERFECTLY!

          Once Boxee partners up with Harmony to create something similar, and they mess with the “sex appeal” of the UI, I may reconsider using Boxee again!

  2. Oli says:

    I think that’s a fair point. Perhaps focussing on the content we have rather than the content we don’t have (friends) or the content we can discover (apps) we get content that is local to us done right (fix the annoyingness of file naming quirks) and hooks into other local sources (eg live TV from Myth, etc)

    I think it’s just silly you have to go through two menu clicks to get to local movies or local tv. They should be the first two menu items.

    But congrats and good luck making things better for us!

  3. Shep says:

    Plex leaves us AppleTV users in the dust. Boxee is where it’s at!

  4. Chad says:

    Plex is mac only, so you’ve already limited your install base. This leaves plex to focus and speed development but I think long term that boxee is going to get the support it needs, along with an increasing app store. It’s usually the additional functionality that sets these sort of things apart, it helped PCs beat macs before, and the iPhone against other platforms, people like choices and as long as you have the apps then people will come. To be fair, consider that boxee is still alpha and is releasing on basically 3 platforms and does so it a pretty decent manner (nothing clunky like java, ex.Vuze). I’ve used plex and boxee on my mac but the end goal is to throw boxee on a Linux on a spare computer, which could be a popular option for many. But if plex works for you, great.

    Congrats to the boxee team on the funding, personally I prefer your UI to plex and like the iPhone remote solution. All my issues with boxee have been stated in the forums, so once these things get worked out, I’ll be extremely happy. Keep up the great work.

  5. Boxee will focus to the so called web 3.0 user content created revolution. & if for some reason the people @ Boxee sellout to the media giants something more pure will come along & replace them. ;)

  6. Mark Suster says:

    Congrats, Avner. That’s great news. Look forward to hearing about more innovation from Boxee and tearing down the controls that existing media companies place over us. Imagine if true innovation was allowed to happen on mobile devices and on TV’s.

  7. Dalton says:

    Congratulations! I know this isn’t the place to put feature requests, but since everyone else is doing it, I want to throw in my 2 cents.

    I don’t care as much about local content as I do about content in the cloud. At least, that would be true if Hulu and other premium content providers were actively working with Boxee. I suspect that local video content, with the exception of DVDs, will always be secondary to streaming for mainstream audiences.

    Here’s all I could ever ask for from Boxee:

    * Full Hulu support.

    * Access to premium content like HBO, Showtime, etc, on an a la carte or subscription basis.

    * PBS.

    I know others’ needs are different from mine, but until these sorts of services get in there, most mainstream households will have trouble using Boxee as their primary media provider. As it is, we only use it to access Comedy Central, and the quality of those streams is pretty bad.

    I hope for a bright future for you guys, though. Let’s end the cable companies’ monopoly once and for all!

    • avner ronen says:

      We hope that eventually we’ll be able to partner with Hulu and bring a great experience onto Boxee.

      PBS is already available on Boxee (to some extent) you can find an app on the App Box.

      We’re going to try hard to bring more premium content into Boxee (e.g. HBO & Showtime). May take a while, but I think eventually all the content will be made available online (through subscription services, a-la-carte, ad-based models)

      • Ari says:

        Congrats on the funding! I concur with Dalton that a subscription service would be a major breakthrough. As an iTunes (via AppleTV)and XBox 360 user, a-la-carte pricing is too expensive. Best of luck.

  8. Jon says:

    I use Boxee on Apple TV, so maybe I’m not understanding, but why is Boxee not good for local content? I use it all the time for local content. Yeah, 2 clicks would be better than 5 clicks (or whatever), but for a two hour movie, I can sacrifice the extra 3 seconds of clicking. While the ATV implementation is limited by the one-button remote, it’s still easier for me to use than running the iPhone app. For an alpha-level product, the UI is plenty sexy. I look forward to the upcoming improvements the new round of funding will provide. Congratulations!

  9. Congratulations Avner and team! Can’t wait to see what the next iteration of Boxee will bring.

    A note regarding UI- both Plex and Boxee are too difficult for the average user. I like the Roku interface for the most part- it does what I expect. I don’t want more “wow factor”, I want more “WAF” (wife acceptance factor).

    congrats again!
    ace

  10. Justin D says:

    Congratulations!

    Though Michael A. makes a good point about UI – while Boxee’s is plenty attractive, it’s a bit bare compared to Plex. One of the grat things about Plex is that, on the surface it’s straightfoward and pretty, but deep options are only a click away – contextual menus, for example, are a genius idea. Wrong thumbnail for a movie? Contextual menu, change thumbnail. Done.

    Another concern about the local content side, is Boxee’s auto-cataloging. In my experience, since it’s a bit shady how you actually go about forcing re-cataloging when adding new content, it can often take hours, even *days*, for added content to show up.

    The fact that it is automatic, is fantastic. But it becomes a huge negative when it pulls the wrong data, wrong images, or just silently fails to recognize the content.

    Plex handles things a bit differently:

    1. Add your content.
    2. Contextual menu on source, Scan For New Content option.
    3. Once added, if anything about the data is wrong, you can quickly edit the pulled data – name, description, artwork, and so forth.

    While I hope that down the line, they make this process automatic, saving a few clicks, need to hand it to Plex for giving the user so much freedom to manipulate the data. No mucking with the filesystem either – it all has in-app UI.

    IMNSHO, it’s be sweet if Boxee retained the automatic cataloging, but provided a status UI (so you’d know if it choked on retrieving data), as well as providing a straightforward way to edit catalog data. Basically combine the best aspects of both projects. =)

    Best of luck! Looking forward to seeing where Boxee goes.

    • avner ronen says:

      good point re the balance between automatically identifying media to letting users do it manually. those are features that originated in XBMC, and worked really well.

      we need to see how we can incorporate these features without complicating the UI

  11. Pox says:

    Awsome, things seem to keep getting better and better for the best media center!

  12. Dade says:

    Sorry to say it, but Boxee’s UI is clunky and needs some work. I am a HTPC enthusiast working for a company who rig up home theaters for people and have seen all the different offerings out there.

    So, I love the aesthetics of the Plex design [1] and skins like Aeon [2] by Duncan Harris for XBMC and you should try and hire these guys as well as poach some good usability experts. There is also Moovida (strange name) but to me in terms of UI, that is an extremely usable media center I have came across recently with an ex Apple designer working there. [3] There is also Medios who have decent skins with aesthetical gloss such as the Evolution skin they released recently which is a redux of the Aeon skin with some quirky touches. [4]

    Boxee as far as I can see dont have an active designer or UX designer (as the fashionistas call them now-a-days) there doing UI day in day out like those other projects? I enjoy seeing Mozilla and their designers post blog entries about UI development and ideas for public consumption but, that doesnt happen here which is a shame for an OpenSource project.

    Adding content is great but I agree, I want my content and the ability to easily add more myself or buy it in app. Cloud stuff is just a side-show unless there is a cable subscription in the works or streaming content deals for TV and Movies (Major studio stuff)

    [1] Plex: http://elan.plexapp.com/ [url]http://elan.plexapp.com/[/url]
    [2] Aeon: http://www.aeonproject.com/ [url]http://www.aeonproject.com/[/url]
    [3] Moovida: http://www.moovida.com/ [url]http://www.moovida.com/[/url]
    [4] Medios Evolution Skin: http://www.meedios.com/ [url]http://www.meedios.com/[/url]

  13. tsh says:

    It seems all the people mentioning Plex as an example are simply misinformed. Let me first say that I use Plex every once in a while and love the work that these guys are doing over there. BUT Plex should certainly not be mentioned when we’re talking beauty and simplicity of the UI. For starters all they did was borrow Mediastream which is an XBMC skin. Was certainly not a bad choice as it is a complete skin and pretty functional, but believe me Mediastream is definitely not the prettiest skin out there.

    Look at what is happening on the XMBC side guys, you’ll find skins like Aeon, Miimedia, and others that should be the way to go for Boxee and not Mediastream.

    So when you say Plex you should say Mediastream instead when only talking about the looks. The Plex guys didn’t make that skin. Team Razorfish did. Knowing the Plex guys they would be the first to correct this.

    • Michael A. says:

      Excellent point. When I tout Plex’s appearance I am mostly thinking of the Aeon skin, though for functional reasons I still spend a lot of time using the MediaStream skin (which I also consider prettier than Boxee).

      But there is one big difference that makes Plex look good no matter which skin you use, and that’s the automatic scraping of posters and fan art for movies and TV shows. Whether I’m using MediaStream or Aeon I get to see full screen artwork from movies and TV shows, and large gorgeous posters to flip through when browsing content.

      I know I’m making an awkward comparison here since Plex does that only for local content not streaming content, and Boxee is focused on streaming content, but it would be very cool if a streaming client would go above and beyond by pulling in some of this eye-candy to augment the content menus for streaming services. I know that’s a lot to ask, but I just thought I’d throw it out there.

      • Atul says:

        I agree completely and I dont think it would be that large of a leap to start having coverart and posters for streaming content.

  14. DeviceGuru says:

    This is great news! So now I have a top-top wish for something that boxee could do to really make it successful: license Roku’s Linux Netflix driver so it can be made available in the Linux version of boxee. Or develop its own implementation. Or arrange with Roku/Netflix to license that driver to makers of linux-powered STBs. It’s critical for boxee-powered STBs to run Linux; Windows is totally unworkable as a consumer STB platform (I’ve been experimenting with Vista on the BoxeeBox — don’t ask!!!), and OS X isn’t open or free enough.

  15. joe jones says:

    That’s great…new features are always great and in demand…”bring it on, baby”

  16. Yair says:

    Here a queue from Ynet on the the news: “??????? ???? ????? ????? ????? ?????? ???? ???? ????? ?? ??????? ???????, ?????? ???? ?????? ?????? ??????. ???? ?? ???? ????? ?? ??????? ???????? ???? ??????? ????? ?? ?????? ????? ?????.”

    R U agree?

  17. Dave Giaimo says:

    My kid has a new iMac. He is 6. between content we own and the stuff on th various TV archive websites, it would b PHENOMENAL if I could load Boxee ad hoc on his iMac, and hand him an Apple remote (a mechanism he is well used to using) and just let him browse all the available kid-rated content by cover art/avatar, pick something out, and watch it. When Boxee can do that for me, I won’t be able to load it fast enough!!!

  18. Eddie Drake says:

    Huge Congrats Avner and Company! Love your product. Have enjoyed the discussions around UI implementation – nothing better than direct user feedback; however, enjoy even more that VCs are re engaging and taking some startup risk. Hope this is a sign of good things to come to smart folks like yourselves who have innovative product to bring to market!

  19. Devver says:

    Boxee has a failed business model and does not deserve venture funding, Period! As a novelty item it was fun but is becoming obsolete as connected devices eliminate the dependencies of additional hardware to serve as mediator’s to gain access to local and remote content. Sure it good they have landed a couple legit deals but as soon as the VC want to see gain on their investments Boxee will have to introduce some sort of subscriptions or premium accounts models that will cause that loyal base to run in search of the next new free thing. It’s allot like asking a torrentian to pay for pirated content. They simply won’t.

    • Jake Thompson says:

      Geez your all smiles and rainbows aren’t you. There are a lot of revenue models for Boxee I think their smart enough to know that a subscription service is not a good road to go down. Much more likely is that the recommend area will start filling with adverts for different shows as Boxee takes of sponsorship deals. Personally this wouldn’t bother me at all it’s nice to have some content on the homepage also changing and informing you about new shows/ films/ events.

      I would love to see Boxee bring out it’s own HTPC. Custom made Intel ATOM / Boxee Box with Linux base that can play 1080p with VDPAU would be a dream. Although would be pretty useless unless Flash Video started supporting VDPAU.

    • SeanO says:

      I think ads and “recommendations” could ceate a nice steady chunk of change – but nothing close to what kind of VC money theyre spending.

    • avner ronen says:

      we have not introduced a business model, yet (so it is yet to fail, too :) )

      as i wrote in the post we plan to focus on 4 things going forward. i believe that if we’ll execute well on those 4 things we’ll have a great foundation to start generating revenues as well.

  20. Paul says:

    Money makes things happen in big ways. No matter what flavor you prefer, Boxee can only get better, quicker by an influx of cash from a VC company.

    Can’t wait to see what happens now!

  21. Congratulations…

  22. Geeba says:

    Congrats BOXEE/Avner – amazing how far this code has come from its original Xbox days….

  23. SeanO says:

    Where does this money go? You develop software. How many developers are there? 3? 5? Getting paid $1.2 mil a year? You don’t buy advertising. You don’t need people to sell advertising (yet). What kind of staff and office space could this operation possibly need? Forgive the rhetorical commentary, I’m just dumbfounded.

    • avner ronen says:

      we plan to grow the team to 20 people. the boxee burn-rate it mostly salary driven, so it will enable us to focus on product development for a while without having to worry about fund raising.

    • Jeff says:

      Running a business of any size burns through great deals of cash. Kind of scary really. A team of 5 burns through at least 25,000 a month on salaries and office costs. If you want to market your product, travel to conferences or VC gatherings your costs quickly add up.

      ———
      Congrats to your team. It’s good to see a hard working group can finally start to see light at the end of the tunnel. Being a part of a small development team myself I can understand where you’re coming from. I’ve been an XBMC user for many years. Keep up the good work.

      Thanks.

  24. BIG Congrats Boxee on landing this funding – your friends at CEA/CES know you’ll put it to good use.

    Be sure and follow this year’s i-stage to see the launch of the next big idea: http://blog.ce.org/index.php/2009/08/12/boxees-success-in-securing-vc-financing-and-it-all-began-at-i-stage/

  25. fxk says:

    That’s good news – congrats to the boxee team which has done a good marketing job.

    Although I like the way boxee is dealing with online content, I’d really like to have is a way for client-/server setups, better support for local media on HDD/NAS/network shares, physical media like discs/flash-memory/usb-sticks and a library with “offline-media” support – so that you can index “real” DVDs and BluRays and don’t have to rip them.
    Another thing which in my eyes is a necessarity is inbuilt PVR support – maybe you can give support (in which way ever) to the XBMC devs working on this.

    But the coolest thing would be if boxee would get a BluRay license – but that might be out of the scope of the $6M ;) .

    —-

    As for the GUI which has been talked about in this comments. Please please keep it as simple as the alpha currently is – that’s one of the things I like most in boxee – it’s just that simple to use. I give nothing on any visual gimmics like backdrops that cover 90% of the screen, whereas I actually like to see the media and read it’s description etc. The content/media has to stay in the focus of the UI – not any usless visual effects – those should only be used to enrich the user experience and not stand in it’s way only because they look cool. That’s at least my opinion.

    Keep up the great work.

  26. graesen says:

    Kinda found this a little late I think and didn’t read through everything yet but it would be nice to be developed into an Android app in the near future. Archos is releasing an Android media player/phone (maybe) in the next month promising pc like performance. They even started a high-end apps market place with google for the product and other high-end devices to come in the future. I see this as potential for boxee to go hand-held. I don’t think i’d ever turn it off if I had this on my anywhere I went.

  27. Mr.Obvious says:

    Sweet!! Congratulations! Does that mean that you’ll make Boxee::Netflix work on Windows now?

  28. id_unavailable says:

    I think the idea for an embedded platform is great. The reason I would actually buy a device over using an existing pc is that a developer and a manufacturer take over the responsibility of making flash work. The main reason I do not use boxee is because of flash and the amount of changing this and changing that to make a hulu video play correctly becomes overwhelming. I know flash content is not your fault but the problems associated with it would push a lot of frustrated consumers your way with an embedded device. Hopefully the networks and there sponsors fully get on board with internet tv and go back to providing free content and bypass the cable companies but thats a whole new debate and boxees sucess will be based on how that works out.

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  60. [...] Read | Permalink | Email this | Comments Loading… @import url("http://www.google.com/uds/css/gsearch.css"); window._uds_vbw_donotrepair = true; @import url("http://www.google.com/uds/solutions/videobar/gsvideobar.css"); .playerInnerBox_gsvb .player_gsvb { width : 320px; height : 260px; } function LoadVideoBar() { var videoBar; var options = { largeResultSet : !true, horizontal : true, autoExecuteList : { cycleTime : GSvideoBar.CYCLE_TIME_MEDIUM, cycleMode : GSvideoBar.CYCLE_MODE_LINEAR, executeList : ["ytchannel:theworacle","ytchannel:luckymauro","ytchannel:mttdx"] } } videoBar = new GSvideoBar(document.getElementById("videoBar-bar"), GSvideoBar.PLAYER_ROOT_FLOATING, options); } // arrange for this function to be called during body.onload // event processing GSearch.setOnLoadCallback(LoadVideoBar); Filed under: Engadget No Comments Comments (0) Trackbacks (0) ( subscribe to comments on this post ) [...]

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  63. [...] appeared on Engadget on Wed, 12 Aug 2009 21:48:00 EST. Please see our terms for use of feeds.Read | Permalink | Email [...]