dear mr. cush,

i recently became acquainted with your airline following my partners’ high praises, and to sum it up in one word: WOW. you actually brought sadness, not fun, to my flying experience, considering i need to do my long-haul, international travel with other airlines, and suffer the general stagnation this business reeks of (literally reek in some cases).

love the mood lighting. love RED, the coolest in-flight entertainment system, ever, beta tagged, linux based, of course. chillout tracks in the lavatory. leg room. décor straight out of kubrik flicks circa 1970, including for the e-ticket terminals at the airport.

love it all.

unluckily, i managed to have the worst ever flight on the best airline: after a very intensive day, red-eye in a non-reclining seat on a bumpy flight.

you ask “How would you design an airline?“.

obviously you can’t do much about the bumpy ride.

let try this though:

i would design an airline free of the abomination known as non-reclining seats.

va mood-lighted cabin image cc-by-2.0 by albert domasin