i am somewhat of a political junkie.
so i am watching CNN when i want to see candidates drop out or watch the debates (the rest of the stuff i am watching online, which is much better since i can pick which video i want to watch).
having watched CNN for the past few days it is very clear to me that they believe their audience is over 65yrs old.. i have seen ads for:
- a sleazy $14.99 hearing aid – which is supposed to help me hear sermons in church… listen to TV not in full volume so not to upset the wife… etc.
- painless diabetes blood test – promoted by someone who claims to be a doctor, but looks more like a used-car salesman
- a few Erectile Dysfunction ads – not too many. i think they assume most of their audience is beyond ED, and too old to care about sex
- and more irrelevant stuff
so i must say i am kind of waiting for Internet style targeting to reach the TV. while i try to fast-forward through ads as much as i can i sometime i have to watch live broadcast.. so getting some relevant ads would be nice.


