since we came with the idea for boxee we have been gradually improving (and simplifying) the way we explain what boxee does. at the beginning it took us a few good minutes, and many people still didn’t get it.

yesterday i went to FedEx to pick up a package for boxee and my 3yr old son joined me. on the way he asked me "what is boxee?", so i told it what we do in one sentence and he actually got it! i was very happy. it’s funny that there are still some grown-ups that have a hard time understanding what we do or why we do it.. yet my 3yr old totally gets it.