a good friend recommended that i read "the dip" by seth godin. as i wrote before i am not a big fan of "business" books, but my friend promised it is very short and worthwhile. so i went on amazon and got it.

it is very short (80 small pages with big font..).

the dip tries to explain that in certain situations quitting is good (rather than sticking with something hopeless). he calls these situations "cul-de-sacs".  and that real winners know when to stick and when to quit.

it sounds kind of obvious. and it really is. i think the only advantage to reading the book is that it make you think about whether you are currently facing any dips or cul-de-sacs.

i guess by definition any entrepreneur that moved beyond a certain stage (quitting his job,  risking his own money, etc.) has made it through a dip that most people will quit. i hope we’ll be determined enough to move past future dips and smart enough to quit cul-de-sacs we come across.

like in many other business books it is very repetitive and could be summarized well in an article. but then it would not make as much money for the author… (i think The Long Tail is another example of monetizing article material into a best-selling book). to seth godin’s credit he kept it down to quick 80-page booklet, when he could easily made it into a 300-page book.